Legal
Effective 13 August 2026 · Last updated 13 August 2026 · Zuri AI · Aravi Tech Labs Pvt. Ltd.
Zuri AI — AI catalogue photography for Indian ethnic-wear sellers.
Effective date: 13 August 2026. Last updated: 13 August 2026.
Operated by Aravi Tech Labs Private Limited, a company incorporated under the Companies Act, 2013 (“the Company”, “we”, “us”, “our”).
Service: Zuri AI, together with any associated applications, APIs, assistant integrations and tools (the “Platform” or “Service”).
Please read these Terms carefully. By creating an account, or by accessing or using the Platform in any manner, you (“you”, “your”, the “User”) confirm that you have read, understood and agree to be bound by them. If you do not agree with any part, you must not use the Service.
“Input” means any photograph, image, text or other material you upload to or submit through the Platform, including photographs of your garments and any style-inspiration images.
“Output” means any image, video or other content the Platform generates from your Input, including catalogue photographs, on-model renders and short videos.
“Credit” means a prepaid unit of value that entitles you to generation on the Platform. The number of Credits a shoot consumes is shown before you confirm it.
“Provenance Mark” means the invisible, cryptographically signed identifier the Platform embeds in Outputs so that an image can later be traced to the account that generated it.
“Synthetically Generated Information” or “SGI” has the meaning given to it in the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 as amended with effect from 20 February 2026. Outputs are SGI.
You must be at least 18 years old and legally capable of entering into a contract under the Indian Contract Act, 1872. The Service is offered for business use by sellers, boutiques, resellers and brands; it is not intended for children.
You sign in with a one-time code sent to your email address. You are responsible for keeping access to that mailbox secure, and for all activity under your account. Tell us immediately at the address in Section 18 if you believe your account has been used without your authorisation.
You agree to give accurate registration details and to keep them current. We may suspend an account that we reasonably believe was opened with false particulars.
You upload one or more photographs of a garment. The Platform reads the garment, and generates catalogue-style images of it — on a model, on a flat surface, or in an art-directed setting you choose — and, where offered, short videos.
The Platform is an image generation tool. It is not a photography service, a marketplace, or a listing agent. We do not upload, list, or publish anything on your behalf to any marketplace or social network; what you do with an Output is your decision and your responsibility.
Generation is probabilistic. Two runs with the same Input and settings will not produce identical images, and we do not warrant that any particular Output will be usable, accurate in every detail, or acceptable to any particular marketplace.
You keep all rights in your Inputs. We claim no ownership of them.
You grant the Company a limited, non-exclusive, worldwide, royalty-free licence to host, copy, transmit, display and process your Inputs, and to transmit them to the third-party AI providers described in Section 10, strictly for the purpose of operating the Service and producing your Outputs. This licence exists so we can run the Service for you; it ends when you delete the material or close your account, save for copies retained as described in the Privacy Policy.
You represent and warrant that you own or are licensed to use every Input; that no Input infringes any third party’s intellectual property, privacy or publicity rights; and that where an Input contains an identifiable person, you have that person’s consent to the use you are making of it.
Do not upload photographs of a real person — a model, a customer, a family member — expecting the Platform to reproduce their likeness, unless you hold their written consent for that use. You are solely responsible if you do.
Subject to your having paid for them and to your compliance with these Terms, you own the Outputs generated from your Inputs, and may use them commercially — on marketplaces, on social media, on your own website, and in print.
Because generation is probabilistic and other users may describe similar garments, we cannot and do not warrant that an Output is unique, or that a visually similar image will not be generated for someone else. We do not grant you exclusivity over a style, a setting or a pose.
Outputs depict AI-generated models. Any person shown is not a real individual, and no endorsement by any real person is implied or should be represented by you.
We may display Outputs back to you in your gallery, and use aggregate, non-identifying statistics about generation volumes. We do not publish your Outputs as marketing without asking you first and getting your agreement in writing.
Every Output is Synthetically Generated Information. It is produced by a computer, it is designed to look like a real photograph, and it is not one.
The Platform embeds a Provenance Mark in Outputs. It is invisible, does not change how the image looks, and lets an image later be identified as ours and traced to the generating account. You must not remove, obscure, alter or attempt to defeat it. This mirrors the requirement under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026 that embedded provenance identifiers in synthetically generated content are not to be suppressed or modified.
Where you publish an Output, you are responsible for declaring and labelling it as artificially generated wherever the receiving platform or applicable law requires it. Since 20 February 2026, significant social media intermediaries operating in India must obtain a declaration from uploaders as to whether content is synthetically generated, and must label it prominently; marketplaces increasingly ask the same. Answer those prompts truthfully. We give you the fact you need — the image is AI-generated — but we cannot make the declaration for you, because we are not the one publishing.
Do not represent an Output as an unedited photograph of a real person, a real photoshoot or a real event where doing so would mislead a consumer about the goods you are selling.
You must not use the Service to create content that impersonates a real individual, that is obscene or sexually explicit, that depicts a child, or that is otherwise prohibited under Rule 3(1)(b) of the IT Rules or any other applicable law. Content of that kind is prohibited outright and is not made lawful by labelling it.
Credits are prepaid. The Credit cost of a shoot is displayed before you confirm it, and the price of a Credit pack is displayed in full, inclusive of applicable taxes, before you pay. There are no recurring charges, no auto-renewal and no subscription: we will never charge a payment instrument again without you starting a new purchase.
Credits do not expire on a monthly cycle and are not forfeited for inactivity. They are non-transferable between accounts and have no cash value.
If a generation fails outright and produces no usable Output, the Credits it consumed are returned to your balance automatically. If the Service charged you for a shoot that never ran, tell us and we will restore the Credits.
If an Output is materially wrong — for example the garment’s colour, print, length or construction has been altered — use the remake flow, or write to us within seven (7) days. We will regenerate it at no additional Credit cost. This is our primary remedy for quality problems.
Unused Credits: you may request a refund of Credits you have purchased and not yet spent within thirty (30) days of purchase. Approved refunds are made to the original payment method, and typically reach you within seven to ten (7–10) business days depending on your bank or card issuer. We do not refund Credits already spent on Outputs that were delivered, other than under the remake remedy above.
Payments are processed by third-party payment gateways. We do not receive or store your full card number, UPI PIN, or bank credentials.
Prices may change. A change never affects Credits you have already bought.
You agree not to: upload material you do not have the rights to; upload images of a person without their consent; use the Service to produce content that is unlawful, defamatory, obscene, hateful, or that infringes another’s rights; misrepresent Outputs in a way that deceives consumers; resell or white-label the Service without our written agreement; probe, scrape, reverse-engineer, or attempt to extract the models, prompts or systems behind the Platform; or use automated means to place load on the Platform beyond ordinary use.
We enforce a per-account daily generation limit to keep the Service available for everyone. Circumventing it, including by opening additional accounts, is a breach of these Terms.
We may suspend or terminate access, with or without notice where the breach is serious or where we are required to act, for conduct that breaches this Section.
We do not use your Inputs or Outputs to train, fine-tune or improve any generative model of our own, and we do not sell or licence them to anyone for that purpose.
We do use operational data — which shots were chosen, whether a generation succeeded, how long it took, and the corrections you make to a detected garment specification — to run, debug and improve the Service. That data is about how the Platform performed, not a licence over your photographs.
Producing an Output requires sending your Input to a third-party AI provider for processing. Today that provider is Google (Gemini models), accessed under commercial API terms. Payments are handled by our payment gateway, and transactional email by our email provider.
We select providers whose commercial terms exclude the use of customer content for training their models, and we process your data with them under contract. We remain responsible to you for the Service; we are not responsible for a provider’s own products that you use directly.
If we change a material sub-processor we will update the Privacy Policy, which carries the current list.
If you connect Zuri AI to an AI assistant such as Claude or Cursor, you authorise that assistant to act on your account within the scope you approve — including starting shoots that consume your Credits.
You are responsible for what you authorise and for Credits consumed through it. Revoke access from your settings at any time. We are not responsible for the behaviour of a third-party assistant.
We aim to keep the Service available but do not guarantee uninterrupted operation. Maintenance, provider outages and events beyond our reasonable control can interrupt it.
Features marked beta or coming soon may change or be withdrawn. We may add, change or discontinue features; where a change materially reduces what you have already paid for, we will tell you and offer a proportionate remedy.
To the maximum extent permitted by law, the Service and all Outputs are provided “as is” and “as available”, without warranty of any kind, express or implied, including merchantability, fitness for a particular purpose, accuracy, and non-infringement.
We do not warrant that Outputs will be error-free, that they will satisfy any marketplace’s image guidelines, or that they will produce any commercial result.
Nothing in these Terms excludes any liability that cannot lawfully be excluded, including under the Consumer Protection Act, 2019.
To the maximum extent permitted by law, the Company is not liable for indirect, incidental, special, consequential or punitive damages, or for loss of profits, revenue, data, goodwill or business opportunity, however arising.
Our total aggregate liability arising out of or relating to the Service is limited to the total amount you paid to us in the three (3) months immediately preceding the event giving rise to the claim.
These limits apply to the fullest extent permitted by law and do not limit liability for fraud, wilful misconduct, or anything else that cannot lawfully be limited.
You agree to indemnify and hold harmless the Company, its directors, officers, employees and agents from any claim, demand, loss or expense (including reasonable legal fees) arising out of your Inputs, your use of Outputs, your breach of these Terms, or your violation of any law or third-party right.
If you believe material on the Platform infringes your rights, write to the Grievance Officer in Section 17 with: your contact details; identification of the material and where it appears; the right you say is infringed and the basis for it; a statement that you have a good-faith belief the use is not authorised; and a statement that the information you have given is accurate.
We will acknowledge within twenty-four (24) hours and act on a valid complaint within the timelines set by law. Where content is unlawful under Rule 3(1)(d) of the IT Rules and we are notified accordingly, we act within the timeframe those Rules prescribe.
We may remove material and suspend accounts where we reasonably believe a complaint is well-founded, and we may reinstate material on a successful counter-notice.
Grievance Officer: Kunal Bairwa, Aravi Tech Labs Private Limited. Email: kunal@araviai.com.
Write to the Grievance Officer with a description of your complaint and your account email. We acknowledge every grievance within twenty-four (24) hours and aim to resolve it within fifteen (15) days of receipt.
For complaints about your personal data, the route in the Privacy Policy applies, including your right to escalate to the Data Protection Board of India.
These Terms are governed by the laws of India.
We would like the chance to fix a problem first: write to us, and we will try in good faith to resolve it within thirty (30) days.
Failing that, disputes are subject to the exclusive jurisdiction of the courts at Jaipur, Rajasthan, India. Nothing here prevents a consumer from approaching a consumer forum available to them under the Consumer Protection Act, 2019.
The Service is offered to users in India. We make no representation that it, or any Output, is appropriate or lawful in any other jurisdiction; if you use it from elsewhere, you are responsible for complying with your local law.
Changes: we may update these Terms. Material changes will be announced in-product and by email, and the “last updated” date above will change. Continuing to use the Service after a change takes effect means you accept it.
Severability: if a provision is held unenforceable, the rest stays in force.
Waiver: not enforcing a provision is not a waiver of it.
Assignment: you may not assign your rights without our written consent; we may assign ours, including in a merger or sale of the business.
Notices: to you, at your registered email address; to us, at kunal@araviai.com.
Relationship: nothing here creates a partnership, joint venture, agency or employment relationship.
Entire agreement: these Terms and the Privacy Policy are the whole agreement between you and the Company about the Service.
Aravi Tech Labs Private Limited · kunal@araviai.com · or message us on WhatsApp.
By using Zuri AI, you confirm you have read, understood and agreed to these Terms and Conditions in full.
Questions? Write to kunal@araviai.com or message us on WhatsApp.